BIG DATA, BLESSING OR CURSE?

1. Americans are unhappy with sharing data.  

A new study (Annenberg School for Communication at the University of Pennsylvania) indicates 70 percent of Americans are discontent with the social media trade sale: ‘I give you my services for free; in exchange you give me your private data for free”. 
Source: NYTimes: Sharing Data, but Not Happily

2. Big Data, benefits and malpractice’
Big data’ are pivotal to evolve civilisation, if used to enhance longevity, fight poverty, ease everyday life, develop automated solutions (robots) of once burdensome work.  
’Big data’ can be misused for purposes which are not in the individual’s and civil society’s best interest.  

For conceptual clarification: 
”Big data refers to the large amounts of information that has become accessible thanks to services like the Internet. Big Data is useful only if its information content is evaluated for accuracy, relevance, and timeliness. What used to be called knowledge based enterprises are designed to transform unevaluated information (raw data) into information whose accuracy and authenticity are verified (knowledge). It is still a matter of manipulating information to make it usable.“ 
(Citation Richard Wright).

3. Two complementary roles of the individual 


The individuals are the mines 
Private data embody the individual’s experiences, behavior, customs, wishes, dreams, anticipation of their future lives. They are valuable from the start and evolve with every action of the individual, adjust fluently and change continuously over time. Therefore these individual’s data are not just ’raw’, they should be evaluated as preprocessed. 

The individuals are the audience 
The processing of raw and preprocessed data to useful data for science, research & development, predictable marketing etc. are driven by an anticipated outcome to improve civilization. Among others, they are focused at the individuals as market participants to buy new products, services.
Therefore individuals are both, subjects and objects of mining and processing their private data.
4. Why privacy and the use of individual data matter to individuality


Individuals are the indisputable owners of their private data. 

Currently, as originator and owners, individuals have no or only limited influence how these data will be used, if for their benefit or for their harm. Individuals have figuratively no influence if their private data become a blessing or a curse for themselves, the civil society, mankind in general. 
Individuals have no influence of the use of their data in media, social media, politics, info processing (banking, insurance), dissemination (telephone, broadcasting), Internet of things, marketing, research & development for new or improved products and services. 

Consequences to be considered from the angle of the individual: 

Responsibility  
The double role as subjects and objects, originator and beneficiaries requires a specific responsibility of individuals in respect of the use of their private data, which may have effects on others too. 

Control 
As the Annenberg study shows, the majority of individuals is “not happy“ with the uncontrollable use of their data. This might improve with enhanced privacy rules, but seems not to be enough. Individuals should decide themselves, if when and how their data are to be used or not to be used for data mining. The retroactivity of processed data on the individuals themselves, the influence on their individuality, is an issue to be monitored and analyzed over time. 

The free deliberate development of individuality is compromised if individuals cannot control their own lives to the full possible extent, i. e. here the use of their private data.